About Us - The Cast


Alexandra Magdaleno - Producer and host

Alexandra is the styling maven with panache and a flair for transforming the mundane into a happening. Her background in finance and corporate management failed to dull her charm or feisty New York wit which has made her a prized commodity on the air and live events. Her distinctive laugh is contagious with no known form of inoculation. A dynamo walking in 6 inch heels she can take charge with a disarming smile whether you are Rock Star from Kiss or a local emerging artist.


Lu Magdaleno - Reviewer, Host and Consigliore

Lu is the Host, webmaster, videographer, critic, attorney and consigliore (legal advisor). He is constantly on the go with video and digital cameras, capturing what is the mother's milk to our audience: a lifestyle of art and the finer things in San Diego. His Hollywood background, wit and extensive experience in advertising have given ArtRocks247 a new look that is on the edge .


Bella - Fan Coordinator and Attitude Adjuster

"Bella" is an Italian Greyhound of noble lineage "wid street smartz" who earned her place as ArtRocks247's mascot and "attitude adjuster if youse knows wad I mean". Sweet and docile, she mastered the art of belly sunning, and treat pilfering. But bad guys beware, her gentle manner belies her relentless vigil. In the blink of an eye she can transform from friendly butt-sniffer to fearless centurion warrior. Our legal staff hastens to add that "all rumors of a mob connection are false, and she had nothin' to do wid da most tragic disappearance of Frankie Two Toes".


Philly Joe Swendoza - Co-host Emeritus and Chanter of Personality

The silky voice, is quick, witty and probingly entertaining. Week after week, for ten years, Philly Joe worked his magic with guests at all levels of the social spectrum. What do you expect from a self-described Swede from the hips on up and Australian from the hips on down? As energetic in person as he was on air, Philly lives the very collision of art, fashion and lifestyle that is the focus of ArtRocks247.